Toffee Milkshake

Damian McBride: Whither the Grid?

dpmcbride:

One of Craig Oliver’s first acts as Director of Communications in No10 was to alter the structure of the grid so the week started on a Sunday not on a Monday. A tiny but significant change, because what it revealed was a mindset that the grid was just a news management tool, and news management for each week starts with what’s in the Sunday papers and who’s going on Marr. Whereas the old system - when the week started when Parliament was sitting - reflected a mindset that the grid was chiefly about controlling government business and announcements, not controlling the media;

Just typed out a big long gossipy story about Craig Oliver and then deleted it. But do ask me about it in the pub.